Video Recap of Weekly Search Buzz :: August 9, 2013
Very busy week in search, so my video is about eleven and a half minutes long – I apologize but I think I sound good in this video. Google launched a new Webmaster Tools feature for viewing your manual...
View ArticleAdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new...
View ArticleSearchCap: The Day In Search, August 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Editor Update Brings Upgraded Sitelink Management And...
View ArticleWhat To Do When You’re Experiencing A Decrease in Conversions by @AndrewLolk
When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too good to be true. I was one of the early marketers to excitingly...
View ArticleGoogle AdWords Editor Version 10.2 Supported Upgraded Sitelinks
Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns. Google notes that version 10.2 is the only AdWords Editor that works...
View ArticleDaily Search Forum Recap: August 15, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Now A Personal...
View Article72 Percent of PPC Marketers Plan To Spend Even More In 2014 PPCHero Study
Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large...
View ArticleGoogle Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice...
Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords...
View ArticleMajority Of Mobile Ad Spend To Go To Search — Forecast
In an updated digital and mobile advertising forecast eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly it will lead all other types of...
View ArticleSearchCap: The Day In Search, August 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While...
View ArticleRetailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge...
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being...
View ArticleLive @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile...
View ArticleGoogle’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43...
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of...
View ArticleSearchCap: The Day In Search, August 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it...
View ArticleGoogle AdWords In-Search Campaigns Bug Really A Feature
Earlier this month, we reported on a In-Search Video Google AdWords issue where advertisers were claiming in-search ads stopped working after upgrading to enhanced campaigns. After some time, Google’s...
View ArticleDaily Search Forum Recap: August 30, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Video Recap of Weekly...
View ArticleFoursquare Aims To Improve Venue Database By Expanding Superuser Program
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re...
View ArticleGoogle Says European Law Does Not Support Mosley Lawsuit To Censor Search...
Yesterday, Google posted a plea on their Google Europe blog asking European courts to dismiss a lawsuit filed by former Formula One president Max Mosley. The lawsuit requests that Google build a filter...
View ArticleAdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of...
View ArticleSearchCap: The Day In Search, September 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle...
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