Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From...
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear...
View ArticleSearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting...
View ArticleNow Control Your Google AdWords Sitelinks Descriptions
Google announced on the AdWords blog that you can now “nominate specific text for your sitelink descriptions” within your AdWords ads. To do so, you need to have upgraded to the enhanced campaigns....
View ArticleAdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers...
View ArticleExtend Your Sitelinks by @absolutelyben
Google has released an update to Adwords, more specifically sitelink extensions. There is now the opportunity to describe your sitelinks with an extra 70 characters. It’s basically like having ads...
View ArticleSearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword...
View ArticleBing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered...
Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools...
View ArticleAdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over...
View ArticleSearchCap: The Day In Search, June 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta...
View ArticleIgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps...
Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though...
View ArticleNew AdWords Integration For Analytics Changes Campaign Name Reporting
Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in...
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Google Giveaway Have You Mastered Enhanced Campaigns Yet? by @smorgs13
Have you mastered Google enhanced campaigns yet? These types of campaigns truly allow you to monetize the current situation of web interaction among the different devices. We log into Facebook from...
View ArticleEnhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 RKG Report
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in...
View ArticleSearchCap: The Day In Search, July 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Google Maps App Gives Users More Search Functionality &...
View ArticleGlobal PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 Covario Report
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year. Mobile PPC spending outpaced overall growth, increasing 39 percent from Q1 and...
View ArticleSearchCap: The Day In Search, July 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn...
View ArticleGoogle Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking,...
View ArticleNew Google Study Shows The Relationship Between Mobile Ads and Mobile Search...
Should you run mobile ads if you already have first page rankings? Lots of advertisers have wondered this question. The answer is yes. Just a reminder, the switch to enhanced campaigns is happening in...
View ArticleGoogle Tablet CPCs Rise 1.7% Above Desktop For First Time The Search Agency...
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks...
View ArticleAdWords Enhanced Campaigns Now In Google Analytics
Google Analytics now is showing a new advertising section under AdWords for Enhanced Campaigns. As you know, Enhanced Campaigns is being forced upon advertisers this July 22nd and it will become the...
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